Relaunched Federal-Mogul E-Catalog 'Faster, Easier' - Tire Review Magazine

Relaunched Federal-Mogul E-Catalog ‘Faster, Easier’

Federal-Mogul said that its online catalog has been relaunched with a new interface and features "that make it faster, easier and more valuable for any user."

The new interface also makes the site – – work seamlessly on smartphones and tablet computers.

The site covers all Federal-Mogul products in each of six application categories – passenger car and light truck, commercial-agricultural-industrial, performance, marine, powersport, and small engine.
“Faster, easier and more mobile – we identified these three key development goals through extensive input from customers as well as by studying the manner in which our existing users navigated the original site,” said Brent Berman, manager of digital marketing and e-data. “The new not only achieves these goals, but helps users gain more value through every visit through our extensive library of product information, repair resources, technical videos and news.”
The site includes an “omnibox” parts locator at the top of each screen that will immediately generate a list of all potential matches – including Federal-Mogul parts, applications and available technical resources – with the input of a single OE, Federal-Mogul or competitor part number.

Users can also enter a vehicle identification number to generate a list of Federal-Mogul parts across as many or as few brands as they choose. Customers can easily navigate between application categories while looking up parts and save information from each result within the “My Parts List” tab.
Included also are repair tips and bulletins; torque, part and engine specifications lookups; calculators that enable the user to determine engine displacement, horsepower, and torque and compression ratio based on their parts choices; and a “Training Center” featuring dozens of free technical videos representing each of the company’s brands and product lines.
Embedded within the site’s home page is the Federal-Mogul e360 ( news feed covering the latest brand-related announcements, including current promotions, product introductions and motorsports results.

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