How to Recruit the Next Generation of Technicians

How to Recruit the Next Generation of Technicians

Without focused and ongoing efforts by the industry, filling open positions in sufficient numbers is unlikely.

Many shops around the country are dealing with staffing shortages and struggling to obtain new technicians. Without focused and ongoing efforts by the industry, filling open positions in sufficient numbers is unlikely.

In this Tire Review Continental Tire Garage Studio video, we discuss steps you can take to attract and recruit the next generation of shop technicians.

According to a recent TechForce Foundation report, if we look at the next five years, nearly 413,000 automotive tech positions will be needed due to those leaving the industry and an additional 178,000 new positions to address industry growth.

With that being said, it’s unfortunate that the amount of automotive program graduates has decreased every year since 2012. That year, there were nearly 41,000 program completions, yet only 29,000 in 2022, indicating a decline of 34% over the past decade.

When it comes to recruiting the new generation of technicians, the industry should focus on fostering curiosity, interest and awareness about these careers and maintain that message.

To recruit new techs successfully, employers should engage actively and be visible in their communities. They can establish relationships with local high school or trade school automotive programs, participate in career fairs and visit schools to help establish a presence. In addition, bringing your techs along to share their experiences with students can give them a first-hand account about the industry.

People say money isn’t everything, but it definitely is a big thing for new techs. To attract and retain young/new techs, you should consider offering flexible work hours, a good work-life balance, mentoring with feedback, benefits and a clear career path. If you notice that money is the number one criterion for job seekers, you should consider how your starting wage compares with other opportunities. According to the US Bureau of Labor Statistics, the average starting pay for a tire technician is $11.12 per hour.

Don’t forget to follow us on Instagram and Facebook and subscribe to our YouTube channel for more tire, service and shop operations videos.

You May Also Like

Randy Breaux, Group President, GPC North America, Talks to AMN Drivetime

At NAPA, “Breaux Knows” business relationships, ABCs to avoid, and serving the automotive professional.


Growing up in South Louisiana, Randy Breaux started working young, inspired by his machinist father and grandfather. His formal career began after college, spending 26 years in manufacturing, with 21 of those at Baldor Electric Company. Following its acquisition by a European firm in 2011, he transitioned to the distribution side, joining Motion, a division of Genuine Parts Company.

Don’t estimate when it comes to parking brake adjustments

Let’s discuss a couple of different components of parking brakes to find out the best practices for adjusting them.

Important tips for wheel bearing service

Complaints like exhaust leaks to tire balance issues to vague statements like “it just doesn’t sound right” may mean bad wheel bearings.

Three facts about modern electric power steering

EPS has enabled key vehicle advancements like stop/start systems, hybrids and advanced driver assistance features or ADAS.

SUV/CUV tires continue to grow and adapt

Ask the customer questions to learn their routine and the type of performance they look for in CUV or SUV tires.


Other Posts

How the Autel MaxiSYS Ultra enhances service efficiency at Mighty Auto Pro

Time is money in vehicle repair, and the Autel MaxiSYS Ultra is all about enhancing technicians’ diagnostic prowess.

Educate your customers utilizing AI

Discover how to generate quick, accurate explanations for repair orders and estimates, boosting your shop’s credibility and customer trust.

Continental equips the Chevrolet Traverse with OE tires from its CrossContact series

Continental received worldwide original equipment (OE) approval for the CrossContact LX 20 in 20 and 22 inch sizes.

Sonic Tools USA offers tools to beat back the technician shortage

Andrew Coccari, VP of Sales and Marketing at Sonic Tools USA, delves into the causes of the technician shortage and offers some novel solutions to address the need for help around the country.

WT YT-Sonic-Tools-1400