Tire Discounters Talks Franchising & Consolidation - Tire Review Magazine

Tire Discounters Talks Franchising & Consolidation

In this episode of What’s Treading with Tire Review, we speak with Tire Discounters about the factors that played a role in the company launching its new franchising program and the overall M&A landscape in tire retail.

As we work to cross over into a post-pandemic world, the current dynamics in today’s tire retail landscape are making it ripe for consolidation as well as franchising, according to Tire Discounters.

“One of the things we hear from small business owners is that they’re worn out. They’re tired, and, quite frankly, that [the pandemic] was a very difficult time in their business history,” says Jamie Ward, president and CEO of Tire Discounters, in the latest episode of What’s Treading with Tire Review. “We’re able to give some small business owners the freedom to move on….and give them a plan for their employees and customers.”

In this episode of What’s Treading with Tire Review, presented by AAPEX 2021, we speak with Ward and Dave Crawford, tire industry veteran and director of franchise development for Tire Discounters, about the company’s franchising program. We dive into how it works, what factors have played a role in the company launching it and the overall M&A landscape in tire retail.

In this episode:

  • Ward explains the market factors that influenced the launch of Tire Discounters’ franchising program. [0:40 video]
  • Crawford delves into the options Tire Discounters offers independent tire shops and entrepreneurs looking to get into the tire business, from franchising and investment to acquisition. [3:18 video]
  • Crawford talks about how the franchise model has changed over the years and what independent tire dealerships are looking for in a franchise partner. Over the past 25 years, Crawford has run marketing and franchise efforts for American Car Care Centers, American Tire Distributors’ Tire Pros and the Hybrid Shop. [7:15]
  • Crawford explains changes in the marketing landscape for independent tire dealers and how the horsepower behind franchising has the ability to take dealers to another level [9:52 video]
  • Ward and Crawford describe how the pandemic has fueled M&A activity in the tire industry [11:30]

Listen here or subscribe to “What’s Treading with Tire Review” on Apple PodcastsSpotifyGoogle Play, YouTube and Spreaker

You May Also Like

The future legacy of the automotive aftermarket

Travel a new Road to AAPEX this season.


The automotive aftermarket often celebrates its long and historic legacy—manufacturers that engineer solutions, distribution channels that crisscross the country, parts stores and repair shops that keep America moving. Today, the aftermarket is paving the foundation of a new legacy—dreaming up innovation in new and existing powertrains, leveraging digitally driven solutions and forging stronger relationships. This year’s Road to AAPEX traverses the crossroads where history meets ingenuity to drive the industry down the road toward its future legacy.

Hunter Harsh Duty Alignment Rack: White Glove Installation

The RX Scissor Lift Harsh Duty Option is built for the Rust Belt with a zinc primer base and epoxy-filled joints to protect against salt and corrosion.

Navigating the challenges of performing alignments

By addressing pricing obstacles and communicating the value of your service, you can enhance profitability and retain customer trust.

EV safety basics on the shop floor – Part II

As long as you follow the EV guidelines, you are going to have to use the proper PPE and insulated tools.

The benefits of regular TPMS checks

Regular TPMS checks for your customers can limit tire wear, protect suspension parts and even reduce fuel costs.

Other Posts
Scott’s U-Save Tires & Auto Repair acquires Knight Automotive

The company now has over 50 team members and the organization has 35 total service bays.

Tire Discounters promotes Charles Curlee to SVP, chief operations officer

Curlee has more than 30 years of experience in the automotive industry.

EV safety basics on the shop floor – Part I

It’s critical to utilize OE service information and procedures for each and every hybrid or EV.

Tips for lifting HEVs and BEVs

If you can’t lift a vehicle without damage, you will not be able to unlock this service opportunity in this growing segment.