Want a real dollar and cents approach on the impact of good vs. bad customer service and sales techniques?
That’s a question ASA Tire Systems is trying to tackle with its newest product offering, the Pinnacle Performance Training Series, unveiled at last year’s SEMA Show.
Led by Steve Ferrante, CEO of training firm Sale Away, the series addresses numerous topics, including: handling telephone inquiries to secure more service appointments; what customers really want and how to win and retain their business; effective interaction skills; creating value to avoid losing sales on price; and effectively handling customer complaints.
To help kick off the program, Tire Review hosted nearly a dozen Cleveland-Akron area tire dealers for a day-long preview session. Held in December, the session gave dealers and their employees valuable insight in effective, relationship-oriented sales and service techniques. A number of dealers in attendance considered signing on for the full program.
Ferrante, who has a background in cars and the vehicle service business, delivered real-life tire and service scenarios, alternative approaches and expected results.
ASA Tire Systems president Wayne Croswell, also in attendance, was impressed by the interest and engagement of the dealers present. ASA started working with Sale Away a couple of years ago, he said, when Ferrante was invited to hold a seminar for its sales team. From there, ASA worked with Ferrante to develop a program tailored to the unique circumstances and needs of tire dealers.
More information, including upcoming training dates and locations, is available at www.asatire.com/pinnacle_seminar.shtml.
