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Vulcan-Vulcap Appoints Shamrock Marketing to Help Expansion

Vulcan-Vulcaps says its goal is making the tire repair process more efficient, profitable and safer for all the parties involved.

Kenda Tire USA Adds New Automotive Marketing Manager

Ryan Lewis will oversee Kenda’s comprehensive marketing program to continue to build the Kenda Tire brand.

Kukui Grows Staff in Sales, Marketing, Business Development

The company has added several industry veterans to its staff as Kukui continues to grow.

Sentury Tire Introduces “Execu-Con” Jeep Gladiator Build for 2020 Marketing

Sentury Tire USA announced the 2019 SEMA Build – the “Execu-Con” as the newest collaborative build completed with multiple industry partners in time for a new 2020 marketing push.

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BKT Creates New Website for Sports Marketing Partnerships

BKT has created a new web site, sponsorship.bkt-tires.com, to detail the company’s passion for sports.

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Apollo Vredestein Releases Collaborative All-Weather Marketing Campaign

Apollo Vredestein is launching a streamlined marketing campaign to spread the word about the quality of its Vredestein Quatrac/Wintrac product lines and encourage dealer profitability.

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ATEQ TPMS Tools Names New Marketing Manager

ATEQ TPMS Tools has promoted Grant Barnes to marketing manager.

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WIX Filters Unveils New Mobile Marketing Unit

Wix Filters has added a new, interactive sprinter van that will continually travel the country starting in 2019.

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Five Online Marketing Mistakes Tire Dealers Often Make

There are a few assumptions that you may be making about Google’s local search that are completely wrong. And, here are a few tips to keep your business on the right track.

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TIA Hires David Zielasko as VP of Marketing and Communications

The Tire Industry Association has named David Zielasko, former Tire Business editorial director and publisher, as vice president of marketing and communications.

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