Does your shop need a marketing firm?
Hiring a marketing firm won’t automatically bring in more business – it can lose you money if you don’t take proper steps.
Apollo Tires debuts marketing campaign for longhaul truck tires at TMC
This campaign comes one year after Apollo Tires debuted its long-haul truck tire range at the TMC Expo.
Kumho Tire USA names new VP of marketing
In her new role, Jessica Egerton will develop and execute integrated marketing and brand awareness programming for Kumho Tire USA.
Sentury Tire assumes control of AvanTech marketing and sales
Sentury Tire’s vision for the AvanTech TBR lineup includes all-position; trailer; closed-shoulder; open-shoulder; long haul; and mixed service.
Tire Discounters Appoints New Leaders in Marketing, Supply Chain
Michael Sarow will serve as head of marketing and Jonathan Burns will serve as vice president of category management.
This is How a Continental Marketing Executive Maximizes Tire Sales
The senior manager of marketing at Continental explains how he leverages technology to successfully market to the manufacturer’s audience.
This is How a Continental Marketing Executive Maximizes Tire Sales
The senior manager of marketing at Continental explains how he leverages technology to successfully market to the manufacturer’s audience.
What is Your Most Successful Marketing Tactic?
Not seeing a return on investment from your marketing dollars? What’s the Deal with that? See what other tire dealers say they’re doing to increase their brand awareness.
Kumho Tire Promotes Denlein to President of Sales and Marketing
Kumho Tire has promoted Shawn Denlein to the president of sales and marketing for the United States, effective Oct. 31. Kumho said Denlein has over 27 years of industry experience stemming from 1995, when he started with Yokohama Tire then transitioned to Hankook Tire and then Monro. At each company, he held various leadership and
Marketing To High-Value Customers Yields Profit, Repeat Business
I’m sure you appreciate every customer that does business with your shop, but there’s no secret that some are more high-value than others. For example, let’s say someone comes into your shop looking to spend the least amount of money possible. Saving money is essential in today’s world, but these customers may not know the
