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TECH Marketing Team Gets New Senior Product Manager

Brian Haggerty’s experience working for companies like Michelin, Myers Industries and Bandag has given him a wide range of knowledge and expertise in the automotive, commercial/fleet, OTR and agriculture tire markets, TECH says.

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How Effective Marketing Can Grow Your Tire Shop’s Revenue

Are you just “checking the box” when it comes to your marketing, or are you actively engaged? If you’re not keeping a close eye on your marketing strategy and trying new things, you’re leaving money on the table in today’s changing world. Learn from Danny Sanchez, a former shop owner and nationally recognized marketing expert

Hercules Tires Adds to Sports Marketing Efforts

Both basketball promotions are set to run through the end of February.

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Marketing Superior Wheel Service Packages in 2021

An effective way to increase your sales is to increase consumer awareness of the sub-services included in the installation packages.

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Video: Connect Your Online and Offline Marketing

Tire Review’s David Sickels has some tips to connect your online and offline marketing efforts, from the Tire Review Continental Tire Garage Studio at Babcox Media.

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Marketing Your Tire Shop in a Changing World

Nexen Tire understands the increasing shift towards online shopping and wants to provide solutions to its retail partners. In this webinar, we will be discussing new tools offered to Next Level dealers, including the all-new app and Search Engine Marketing dollars being put forth to support Nexen dealers. In addition to a detailed breakdown to

TECH Tire Repairs Hires New N.A. Marketing Director

TECH says Mitch Langford will help drive the creative concept, development and execution of all marketing initiatives for TECH throughout North America.

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The Power of Consistent Marketing

Successful shops know that brand positioning is invaluable during this unique time.

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TECH Promotes Two to Marketing Positions

Joe Cole will lead the development and implementation of marketing plans, and Brent Klomparens’s responsibilities include continuing to lead the direct accounts sales team, and as well as the Americas product, digital marketing, and creative design teams.

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Hankook Tire Presents MLB Marketing Campaign

Two ads, “Long Catch” and “Perfect Pitch,” hit U.S. airwaves in July to promote Hankook’s partnership with MLB.

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