Wet ‘N’ Wild
Wet ‘N’ Wild When it comes to wet weather tires, the story is simple. One tire manufacturer created what was termed as the first dedicated rain tire line, and other tire makers followed suit. But, the evolution of the rain tire hasn’t stopped there. The ability to evacuate water quickly has always been an expressed
Writer’s Block
Much like the current temperature here in northeast Ohio, my brain has gone into a freeze. I’ve become dysfunctional, struggling to come up with some thought provoking subject matter for my column this month.
Is the Light Truck/SUV Market Too Specialized
Is the Light Truck/SUV Market Too Specialized The light truck and SUV category is many things to many different people. First and foremost, it’s a booming market. The popularity of the LT/SUV tires has been amazing, and shows no sign of letting up anytime soon. All over, dealers are capitalizing on the profitability of carrying
Make Opportunity Knock: Commercial Light Truck Fleets Full of Untapped Potential
Make Opportunity Knock Commercial Light Truck Fleets Full of Untapped Potential Tire dealers are constantly looking for ways to increase business – especially long-term loyal business. But one of the easiest sales and profit avenues is right under most dealers’ noses. And not getting noticed. "My estimate is 75 percent of all commercial light truck
The Big Blow: Is Using Nitrogen Really A Better Bet for Truck Tire Inflation?
The Big Blow Is Using Nitrogen Really A Better Bet for Truck Tire Inflation? Trucking fleets are always looking for any cost or operational advantage, especially in controllable costs, that results in higher profits.While it’s been more like a murmur than a scream, there has been some recent talk about the use of nitrogen to
Tire Inspection: The Key to Reliable Repair
recently saw a perfect example of the problem. “A shop foreman was proudly showing me a tire which had just been repaired by one of his crew,” said Garrett. ®From all outward appearances it was a beautiful repair job,® Garrett said, ®but, as we carefully looked at the tire, it was obvious it had been
Industry Report
Company will market BFGoodrich Scorcher T/A’s over the Internet
No More Excuses: Goodyear Lays it All Out
Goodyear lays it all out at first combined dealer meeting
Sunny Locale, Sunny Prospective: MAST Outlines Successes
MAST outlines successes at annual meeting
TBC “Fills” It Up In Palm Desert
When TBC Corp. held its annual meeting in Palm Desert, Calif, Jan. 5-8, the private brand marketer had three things on its mind: fill rates, customer contact, and marketing solutions. When translated, all that leads to increased customer service and a willingness to do what it takes to keep everyone in the TBC family happy.