KMC Wheels Expands KMC/XD Powersports UTV Collection
KMC Wheels will expand its XD Powersports line of UTV wheels with the introduction of five new 15-inch styles with a high offset.
Toyo Tire Taps Chaney as Head of Marketing
Toyo Tires taps Tim Cheney to be the company’s new V.P. of marketing. With deep roots in vehicle manufacturing, Chaney brings more than 30 years of award-winning experience to Toyo Tires.
Automotive Parts Associates Name Winners in Harley-Davidson Sportster Promotion
The Automotive Parts Associates (APA) has named Stacey Wilhelm of Wilhelm Auto Repair in Nebraska, the grand prize winner of its Harley-Davidson Sportster promotion.
Hankook Hires Motorsports, Human Resources Managers
Hankook Tire America Corp. has hired Robert Dole to serve as its motorsports marketing manager and Dwain Stevens as corporate human resources manager.
TGI President Inducted into UM Sports Hall of Fame
Joaquin Gonzalez Jr., president of Tire Group International (TGI) and former NFL player, was inducted into the University of Miami Sports Hall of Fame during the 48th Annual UMSHoF Induction Banquet.
General Renews Motorsports Partnership with Team Lucas
Continental Tire the Americas’ General Tire brand has renewed its multi-year partnership with Team Lucas.
Nexen Tire Sponsoring Winter Sports Events at World Cup, World Championship
Nexen Tire is expanding its winter sports presence as an official sponsor of four winter sports competitions at the 2016-17 World Cup and World Championship. Nexen will sponsor events in categories that include speed skating; snowboard/ski Big Air World Cup; bobsleigh and skeleton events at the World Championship; and the FIS Ski Jumping World Cup.
Nexen Tire to Sponsor Global Winter Sports Competitions
In an effort to strengthen its brand power and increase sales of winter products, Nexen Tire announced it will be an official sponsor of four international winter sports competitions. With the upcoming 2018 Pyeongchang Winter Olympics, Nexen said it seeks to engage in communication activities with an aim to increase the popularity of winter sports,
Nokian Hires North American Marketing Director
Nokian Tyres has hired Hans Dyhrman as director of marketing for Nokian Tyres North America. Dyhrman will lead the marketing team’s efforts throughout the United States and Canada, the tiremaker said. He will be based at Nokian Tyres North America headquarters in Colchester, Vermont. “I’m excited to be joining such a proven brand and company
Hankook Wins Marketing Award
Hankook Tire America Corp. won a 2016 Business Marketing Association B2 Award for its “Hankook Tire Kicks it into High Gear with Championship Program” campaign. Hankook worked together with Brodeur Partners to develop the public relations and social media campaign to support the tiremaker’s Formula Drift racing sponsorship. “Designed to differentiate the Hankook Tire brand
