Sara Correa Named Chief Marketing Officer for Bridgestone
Correa succeeds Philip Dobbs, who recently announced he will retire from Bridgestone in October after a transition period to onboard Correa into her new role.
Michelin North America Appoints New Motorsports Director
Tony Ménard, a native of Le Mans, France, has served in several positions during his 30-year Michelin career, most recently as global business leader for the Michelin brand in the passenger-vehicle category.
Sentury Tire Introduces “Execu-Con” Jeep Gladiator Build for 2020 Marketing
Sentury Tire USA announced the 2019 SEMA Build – the “Execu-Con” as the newest collaborative build completed with multiple industry partners in time for a new 2020 marketing push.
2019 Kumho Tire Dealer Meeting: Plans to Consolidate Tire Lines, Expand Sports Partnerships
Dozens of Kumho Tire dealers, wholesalers and distributors were invited to Moab, Utah, to receive business updates from the South Korean tiremaker during the company’s annual dealer meeting.
WIX Filters Unveils New Mobile Marketing Unit
Wix Filters has added a new, interactive sprinter van that will continually travel the country starting in 2019.
Yokohama Tire Partners With Subaru Motorsports USA
Yokohama Tire announced it has formed a marketing and motorsports partnership with Subaru Motorsports USA this season.
Sullivan Tire and Auto Service Announces Sports Partnerships
Sullivan Tire has announced agreements with Boston Bruins defenseman Torey Krug and New England Patriots fullback James Develin.
Marketing Moves: Kumho Tire, the NBA and You
The Kumho Tire USA Brand will be making even more of a splash in digital marketing and social media in 2019, which the company plans to trickle down to its tire dealers through local geo-marketing campaigns.
GCR Tires & Service Appoints New Director of Marketing & Merchandising
Bridgestone Americas announced that Taylor Vernier has joined the company as director of marketing and merchandising for the GCR Tires & Service (GCR) business.
Bridgestone Americas Making Marketing Leadership Changes
The changes follow the announcement that Phil Pacsi, vice president, sports/events marketing and training, who is retiring at the end of September after 36 years with the company.
