Yokohama Plays to Strengths With Sports Marketing Push
Sports marketing has long been a part of the tire spectrum. But for most of the last 100 years, that “sports marketing” was tied primarily to motorsports. “Race on Sunday, Sell on Monday” was the mantra of every major brand involved in motorsports, hoping that on-track success would lead to in-store success. Times have changed,
Kumho Adds Trojans, Longhorns to Sports Marketing Program
Kumho Tire USA continues to grow its college football sponsorship, adding the University of Southern California Trojans and University of Texas Longhorns to the list of schools in the 2010 season campaign. The tiremaker will serve as the “official tire company” of both teams, using video, radio, print and web-based advertising to get the message
Part II: Sports Marketing Proves That a Rolling (Bridge)Stone Gathers No Moss
NYSportsJournalism.com recently interviewed Phil Pacsi, vice president of North America Consumer Tire Marketing for Bridgestone Americas, about the company’s sports marketing eeforts, sports fans and consumers, Tiger Woods and The Who. Part I of this interview appeared yesterday on Tirereview.com. Q: Bridgestone will be title sponsor of the Super Bowl XLIV half time show for
Sports Marketing Proves That a Rolling (Bridge)Stone Gathers No Moss (Part I)
Bridgestone Americas is not just an all-star player in the tire industry, the company has also become an MVP in sports marketing. The Bridgestone brand is the official tire of the NFL, NHL and PGA Tour, and sibling Firestone last week became the first official tire of MLB, adding to a roster that also includes
Hankook Adds Koehler as Motorsports Marketing Manager
(Akron/Tire Review) Hankook Tire America Corp. has hired race veteran Jeff Koehler as its motorsports marketing manager.
This is How a Continental Marketing Executive Maximizes Tire Sales
The senior manager of marketing at Continental explains how he leverages technology to successfully market to the manufacturer’s audience.
Atturo Tire Enters the Powersports Market with Two New Tires
Atturo Tire is blazing its own trail in the powersports market with the introduction of two new tires at the 2022 SEMA Show in Las Vegas – the Trail Blade X/T SxS and The Trail Blade Boss SxS, for both sport and recreational UTVs. “Atturo may be new to the powersports market, but we will
2022 Top Shops: Our Most Successful Marketing Tactics
LISTEN TO THE EPISODE HERE For some independent tire dealers, marketing is one of those things that seems to jump from to-do list to to-do list, with you always saying I’ll get to that later. For others, word of mouth seems to be a just fine marketing tactic. But if you’re interested in growing your
4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals [Audio]
In the last year, Nexen Tire America has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring
4 New Tires in 1 Year: Nexen Talks Product Strategy, Marketing Goals
In the last year, Nexen Tire Americas has launched four tires in key segments with no plans of stopping. It has also moved its headquarters from southern California to Richfield, Ohio, to be closer to its R&D center, and has doubled down on its motorsports partnerships and OE fitments. So, how is the tiremaker faring