Nokian Tyres has hired Hans Dyhrman as director of marketing for Nokian Tyres North America.
Dyhrman will lead the marketing team’s efforts throughout the United States and Canada, the tiremaker said. He will be based at Nokian Tyres North America headquarters in Colchester, Vermont.
“I’m excited to be joining such a proven brand and company at a time when it’s expanding its product distribution and services here in North America,” Dyhrman said. “We have a real opportunity to work closely with our dealers to expand Nokian Tyres’ reach, and support our partners who sell Nokian Tyres through increased marketing investments.”
Prior to joining Nokian Tyres, Hans most recently worked with Keurig Green Mountain. He also had various marketing positions with Elan USA, Burton Snowboards and Lazer Sports.
Dyhrman has a bachelor’s in marketing and management from The University of Montana and an MBA from the University of Vermont.
Steve Bourassa, previous director of marketing, has been promoted to North American product director, Nokain shared.
In his new role Bourassa, he will work to shape Nokian Tyres’ product and pricing strategy throughout the U.S. and Canada. Bourassa will also maintain a role in the marketing team throughout the transition, the tiremaker said.