In an effort to strengthen its brand power and increase sales of winter products, Nexen Tire announced it will be an official sponsor of four international winter sports competitions.
With the upcoming 2018 Pyeongchang Winter Olympics, Nexen said it seeks to engage in communication activities with an aim to increase the popularity of winter sports, and to build brand identity.
Beginning with the start of the winter season this month, as an official sponsor, Nexen will be granted exclusive sponsor privileges and the use of competition titles and logos, in addition to boosting brand awareness through venue branding, bib branding, promotional videos broadcast at venues, and on-site promotional booths. All competitions will take place between November 2016 and March 2017.
Nexen Tire will be sponsoring five FIS Ski Jumping World Cups; the snowboard/ski Big Air World Cup; 10 World Cups and Championship events in speed skating; and seven World Cup and the World Championship on bobsleigh and skeleton events.
Nexen said it will perform diverse marketing activities, including television commercials, magazine advertisements, out-of-home advertisements, sales promotion through tickets for matches, and hospitality programs for customers, in order to beef up its brand awareness and promote sale of winter products.
