Hankook Wins Marketing Award
Hankook Tire America Corp. won a 2016 Business Marketing Association B2 Award for its “Hankook Tire Kicks it into High Gear with Championship Program” campaign. Hankook worked together with Brodeur Partners to develop the public relations and social media campaign to support the tiremaker’s Formula Drift racing sponsorship. “Designed to differentiate the Hankook Tire brand
Falken Launches ‘Grip the Moment’ Marketing Campaign
Sumitomo Rubber North America Inc.’s Falken Tires brand has launched a new integrated marketing campaign –“Grip the Moment” – that highlights adventures and activities people access by driving on Falken tires. “Grip the Moment is a perfect slogan to carry out our marketing efforts,” said Rick Brennan, vice president of marketing for Falken Tires. “Our
Interview With Ted Hughes, Mahle Aftermarket Marketing Chief
Ted Hughes was named head of marketing in North America for Mahle Aftermarket Inc. in February 2011. Hughes is responsible for promotions, public relations, advertising, motorsports programs and all electronic and Web-based activities. He recently celebrated 15 years with the company, having served in various marketing roles since graduating in 2000 from Eastern Michigan University,
Giti Launches New Motorsports Site
Giti Tire (USA) has unveiled a new site motorsports website – www.gtradical.com. The site provides visitors an inside look at GT Radial teams competing in Formula DRIFT and allows them to connect with other enthusiasts, the tiremaker said. “This new website is designed to connect GT Radial with enthusiasts by allowing them to get up
Pirelli Launches North American Multimedia Consumer Marketing Platform
Pirelli Tire North America has launched a major multimedia North American consumer advertising campaign supporting its recently released P Zero All Season Plus tire. As part of the ad campaign, Pirelli launched highwayzero.pirelli.com, a new consumer platform. The site features a sleek design and gamification features that enable users to interact with three Highway Zero
Falken Signs First Non-Motorsports Sponsorship
Falken Tire Corp. signed its first sports sponsorship outside the realm of motorsports: a deal with the Detroit Tigers. The sponsorship will include Falken brand signage for the entire season on each side of the Comerica Park centerfield scoreboard. “Connecting with Detroit’s passionate baseball fans is one of many ways that we plan on increasing
Canadian Tire Partners with Sports Network
Canadian Tire Corp. signed a multi-year, multi-million dollar media, content and digital partnership with sports network TSN. The partnership includes access to the network’s ability to develop and produce branded content as well as advertising opportunities. “We are completely re-engineering the nature of our media partnerships,” said Duncan Fulton, senior vice president at Canadian Tire
Michelin Sponsors NCM Motorsports Park
On April 25, Michelin North America announced it will sponsor the National Corvette Museum (NCM) Motorsports Park for three years. Michelin is the first official sponsor and will be the official tire of the park. Silvia Mammone, motorsports and sponsorship marketing manager for Michelin North America, said Michelin has had a technical partnership with Corvette
Hincapie Sportswear Partners With Michelin in 2014
Michelin North America has announced a partnership with Hincapie Sportswear Development Cycling Team in the company’s efforts to expand its support for leading competitive cycling teams. The partnership will provide the race team with the Michelin Pro4 line of race tire and product support throughout the season. “Michelin’s heritage started with performance bicycle
Marketing During The Off-Season
loyalty to your dealership. Create an email marketing campaign or Facebook ad campaign targeted to customers only in your ZIP code and promote it as an exclusive special for locals. For example, make Thursday “Community Day, Receive 10% Off,” or host “Get Out of the House Fridays” at the dealership. Historically, dealers who plan early