Nexen Tire is expanding its winter sports presence as an official sponsor of four winter sports competitions at the 2016-17 World Cup and World Championship.
Nexen will sponsor events in categories that include speed skating; snowboard/ski Big Air World Cup; bobsleigh and skeleton events at the World Championship; and the FIS Ski Jumping World Cup.
With events starting in November, Nexen Tire will have the opportunity to grow its brand within the action sports lifestyle through marketing activities such as television commercials, magazine advertisements, out-of-home advertisements, sales promotion through tickets, and hospitality programs, the tiremaker said.
Nexen has recently become more active in winter sports and has partnerships with Snowboarder Magazine and SuperPark.
