Motorcycle & Powersports News Announces Staff Changes
Babcox Media has appointed Brendan Baker editor of Motorcycle & Powersports News (MPN), a sister publication to Tire Review. Baker has been with Babcox for more than 11 years, and most recently served as senior editor for MPN. In addition, he serves as content director for Babcox’s Engine Builder and Speedville.com brands. “Brendan has been
Bridgestone Grids New Team to Lead N.A. Motorsports
With the pending retirement of two key pieces of its motorsport operations, Bridgestone Americas named a new director and new chief engineer.
Enhancing Your Social Marketing
It’s your business – can you afford to leave social marketing to your 14-year-old niece?
Experience, Marketing and Top-Notch Service Bring Fast Success for Folsom Tire Pros
In a little over two years, Justin Breaux has turned Folsom Tire Pros into a well-respected, revenue-generating, full-service tire and automotive shop in the city of Folsom, Calif., just outside of Sacramento. Breaux was appointed store manager when owners Roger and Betty Fuller purchased the facility in 2010. “I worked for their son for five
Coker Group Gets New Marketing Chief
Coker Group has named aftermarket industry veteran Marla Moore as its new director of marketing. Moore will oversee all marketing communication efforts for the company’s brands in the collector car industry – including Coker Tire – and reports directly to group executive vice president Wade Kawasaki. In 2012, Moore was named SEMA’s Person of the
Step Up Your Social Media Marketing To Stay Relevant
Social media marketing as a whole has moved far beyond posting a picture to Facebook or plopping some random promo on Twitter. These channels are solid, respected marketing and advertising machines. This is a proven fact, and all forms of digital media deliver reports to measure ROI. So it’s time to stop questioning whether or
Speyer Reaches Finish Line as Head of Bridgestone Motorsports
Al Speyer, the long-time head of motorsports for Bridgestone Americas, is retiring in 2013 after 38 years with the company.
Continental Selects Sponsorship Marketing Agency
Continental Tire the Americas has named Act(s) Marketing, which has assisted in the tiremaker’s MLS and GRAND-AM activities, as its sponsorship marketing agency of record.
Bridgestone Americas Named ‘Sports Sponsor of the Year’
Bridgestone Americas was named “Sports Sponsor of the Year” at the recent 2012 Sports Business Awards ceremony.
Bridgestone Expands Product Lines, Marketing Initiatives
At its annual media and tire dealer ride-and-drive event in mid-March, Bridgestone Americas had plenty of news to share, including its new Turanza Serenity Plus and Firestone Destination LE2 tire lines.