Hercules Tires Adds to Sports Marketing Efforts
Both basketball promotions are set to run through the end of February.
BKT Creates New Website for Sports Marketing Partnerships
BKT has created a new web site, sponsorship.bkt-tires.com, to detail the company’s passion for sports.
Kumho Tire Continues Sports Marketing with Professional Soccer Partnership
Kumho Tire has extended its partnership with Tottenham Hotspur, a prestigious soccer club in the English Premier League, for another three years.
Sports Marketing: Turn Sports Fans into Your Fanatics
From professional leagues to local teams, billions of dollars are spent on sports marketing annually. Businesses are using team and venue sponsorships, live event advertising and more to reach potential buyers where they enjoy spending their free time. More and more tire manufacturers are branching out from traditional motorsport activities to include other sports in
Sports Marketing Strategies
Tiremakers share their sports marketing tactics – and the benefits to dealers.
Tree Wraps a Royal Sports Marketing Pain
Miami city officials are demanding the Miami Heat take the wraps off the trunks of 16 Royal palm trees in front of the city’s American Airlines Arena.
Bridgestone’s Sports Marketing Soars With Super Bowl Activity
As the official tire of the NFL, NHL and the PGA Tour – and being involved in connected events – Bridgestone Americas certainly has a number of major opportunities to showcase itself in the most highly visible sports arenas in North America. One of those “connected events” is perhaps the single biggest sporting event in
Bridgestone Spreads Sports Marketing to India
Bridgestone India has upped its marketing budget by 20% to Rs 300 million this year, according to Indiantelevision.com, with 40% of the total set aside for television ads. In 2011, the company had a marketing budget of Rs 250 million, half of which was allotted for television. The company, which is a heavy user of sports as
Yokohama Continues Sports Marketing With NBA
Yokohama Tire Corp. has partnered with the NBA for the fourth consecutive year, and is now sponsoring both the Boston Celtics and the Houston Rockets.According to Shawn Denlein, Yokohama director of consumer product sales, “The NBA agreement enables Yokohama to execute promotions designed to drive traffic to dealers. One of the most popular and successful
Kumho Boosts Sports Marketing With Lakers, Heat Sponsorships
Kumho Tire USA has upped the ante in its sports marketing program, signing sponsorship agreements with two top NBA teams – the Los Angeles Lakers and the Miami Heat. The move caps Kumho’s already extensive marketing efforts with sponsorships of the Manchester United soccer team in the English Premier League and with its multi-team college