The Right Tire for Any Job
Professional tire dealers know that there’s a right tire for any job. When your day consists of one job after another, you need one tire does just that, like the new Mastercraft Courser Trail tire. The Mastercraft Courser Trail is an all-terrain truck and SUV tire designed to work as hard as your customer’s vehicle
Hercules’ TIS UT1 UTV Tire Hits the Market
Hercules Tires launched the TIS UT1, its new co-branded premium Utility Terrain Vehicle (UTV) and All-Terrain Vehicle (ATV) tire with TIS Wheels. Hercules says the new all-terrain UTV/ATV tire is designed for those who have a passion for outdoors and addresses a growing, niche market for consumers who need the ability to drive “off-road,” whether
Milestar Team Wins at King of the Hammers Every Man Challenge
Milestar‘s team won at the 2022 Ultra4 Racing King of the Hammers – Every Man Challenge Modified Class. John Mathews of Off Track Motorsports took the win in his custom chassis Jeep Wrangler. Milestar says John, an off-road and desert racer, added his seventh podium finish in numerous off-road racing events across the country. He
Relationship Between Tire Tread Depth And Rolling Resistance
As a tire dealer, you know that tread depth plays a role in rolling resistance – and your customers should, too. Let’s delve into this relationship and how to explain it to customers. Tires have to generate a minimum amount of heat and friction and have great heat transfer capabilities to ensure good rolling resistance.
Kumho Launches the Road Venture AT52
Kumho Tire USA recently announced the launch of the Road Venture AT52. “We are extremely proud of our engineering and product development teams who dedicated years to extensive research and testing in order to deliver this outstanding product,” Kumho says. “The continuously growing light truck market is a focal point for us and we
Cooper Tire Wins Global 2021 Good Design Award
The Goodyear Tire & Rubber Company announced the Cooper Tire Discoverer Rugged Trek all-terrain tire earned a 2021 GOOD DESIGN award from the Chicago Athenaeum Museum of Architecture and Design. Founded in 1950, GOOD DESIGN is the oldest and most recognized program for design excellence worldwide. The tire is being honored for its design excellence
Vredestein’s Growth & 2022 Plans [Audio]
On the heels of its latest all-terrain tire launch with the Pinza AT, the Vredestein brand is making its mark in the North American market. So, what does the brand have planned for 2022? And what about down the line? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we’re joined by Abhishek Bisht, assistant vice
Hankook’s Dynapro XT: Snow Stands No Chance
When it comes to off-road driving, traction in any condition is a must—no matter if you’re driving on dusty, dirty roads, clawing over rocks or wading through mud. Drivers want zero chance of slipping, sliding or slowly losing traction on any road they face. Since tires are the four pieces of rubber that connect you
Dynapro AT2 Xtreme: When Snow Meets its Match
Slashing through slush, clawing through snow and gripping icy roads are just a few of the tasks tires are faced with when it comes to winter weather. With the winter months here, many drivers in the U.S. will be confronted with these elements, and need tires that will stand up to the conditions, and most
Most Viewed Tire Launch Stories of 2021
This year was filled with new tire launches, from all-terrain to all-weather and all-season tires, each boasting technology improvements from their predecessors and looking to take up some market share in their respective segments.
