Giti Tire Plans to Make a Splash at SEMA
Giti Tire USA announced it is bringing the company’s motorsports rig to SEMA this year. The company says it will be parked outside the South Hall of the Last Vegas Convention Center at space #841430. Giti will also a booth inside the Lower South Hall, #42162. Giti Tire expects the GT Radial Champiro SX2 RS
What Tire Treadwear Grades Mean for Your Customer
There are quite a few numbers and letters on a tire’s sidewall. Do you know what they all mean? Let’s dig into one of the lesser talked-about sidewall markings in this Tire Review Continental Tire Garage Studio video. Many tires are rated by the U.S. Government on treadwear, traction performance and temperature resistance. It’s called
Hankook Tire Offers Fall Rebate
Hankook Tire is celebrating the final weeks of baseball season by offering consumers up to $100 in savings on popular passenger, SUV and light truck tires as part of its Grand Slam Rebate. Hankook says consumers who purchase at least four tires from eligible lines between Sept. 26 and Nov. 6 will qualify for the
Falken to Supply Wildpeak A/T to 2022 Toyota Tundra Models
Continuing its relationship as an original equipment supplier to Toyota Motor Sales, Falken Tires will provide its Wildpeak all-terrain tires to the all-new 2022 Tundra TRD models. Falken says it will offer two different sizes for two versions of the Toyota Tundra TRD – the Wildpeak A/T3W, sized 285/65R18 for the Pro model, and the
Hercules Launches TIS UT1 in Canada
Hercules Tires has launched its TIS UT1 by Hercules, its new co-branded premium UTV and ATV tire with TIS Wheels, in Canada. The tire will be exclusively distributed in Canada by National Tire Distributors (NTD). The TIS UT1 by Hercules is the first UTV/ATV tire to be offered by the pair and is being added
An Inside Look at the Goodyear-Cooper Integration Process [Audio]
A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are they doing that? What does it take to integrate two American powerhouse tiremakers? In this episode of What’s Treading with Tire Review, presented by AAPEX 2022, we speak
An Inside Look at the Goodyear-Cooper Integration Process
A little over a year ago, Goodyear acquired Cooper Tire for $2.5 billion, promising synergies among the two companies and streamlined services for dealers. So how are they doing that? What does it take to integrate two American powerhouse tiremakers? Like you, we had lots of questions about how the companies would sort out their
Recommending the Right Mud-Terrain Tire
Imagine this: a customer walks into your dealership and tells you they want mud-terrain tires for their favorite off-roading vehicle. Before hearing anything else, do NOT just give them any ol’ mud-terrain tire. No, no. In this Tire Review Continental Tire Garage Studio video, we will discuss the importance of matching your customer with the
M/T Tire Selling Tips
M/T (mud terrain) tires have been around for decades, yet in recent years have now become a much larger segment. Why? Consumers now have two different desires for M/T products, which has expanded the size range and market volumes. Imagine this scene: A man in a tuxedo and woman in a designer evening gown dressed
The M/T Tire Segment Isn’t Waning – Here’s Why
Max Traction (M/T) tires, more commonly known as mud-terrain tires, are the ultimate off-road tire with an aggressive tread design and strong tread compounds developed to withstand and perform on severe, uneven surfaces. This “small but mighty” tire segment has grown tremendously since the start of the pandemic as the demand for pickup trucks and
