Hercules Tires Launches Two New All-Terrain Tires
Hercules has introduced the next-generation Terra Trac AT in two distinct models – the Terra Trac AT X-Journey for CUVs and the Terra Trac AT X-Venture for SUVs and light trucks – Hercules will cover more than 80% of the all-terrain market and appeal to a broader base of customers.
Video: Highway-Terrain Vs. All-Terrain Tires
Your customer might think they know if they want H/T or A/T tires, but a few key questions can determine which tire is truly appropriate for them.
Bridgestone Adds Two All-Terrain Tires to Firestone Portfolio
Bridgestone Americas has launched two new Firestone all-terrain tires: The Firestone Destination A/T2 tire and the Firestone Destination X/T tire.
BFGoodrich Unveils New All-Terrain Tires
BFGoodrich launched two new all-terrain tires—the Cross Control S and Cross Control D— at the Mid-Atlantic Trucking Show in Louisville, Kentucky on Thursday.
Michelin Launches Uniroyal-branded UHP and All-Terrain Tires
Uniroyal Tires, owned by the Michelin Groupe, has launched two new products, the ultra-high-performance Tiger Paw GTZ All-Season 2 and the all-terrain Laredo AWT 3.
New All-Terrain Tires From Falken
Falken Tire introduced a new, rugged line of all-terrain tires, the High Country A/T, which is available in today’s most popular sizes for light trucks and SUVs, ranging from 15- to 20-inch diameters, the company said. With deep tread depth, heavy siping and M+S performance, the tires easily transition from smooth to rough and from
Falken Tires launches new all-terrain Wildpeak A/T4W
As a follow-up to the Wildpeak A/T3W, the all-new Wildpeak A/T4W is built with a 3PMSF symbol for severe snow conditions.
Toyo Tires Introduces EV-Specific, All-Terrain Tire
Toyo’s Open Country A/T III EV, releasing February 2024, is tailored for electric trucks and SUVs with 18-24-in. wheels.
All-Terrain ATV/UTV Tires from EFX
The EFX MotoMax tire has a wide contact patch that gives just the right amount of traction in any terrain, as well as a unique tribal sidewall design and rim protection, according to EFX Performance Tires. The tire’s lightweight bias 6-ply construction balances weight loss for increased acceleration and performance at the contact points.
Recommending summer tires based on customer demand
Let’s talk about why clear communication with customers is key with this segment.
