H/T Light Truck Market: Versatility is Key
Due to large variations in how drivers use their LT vehicles, dealers need to be knowledgeable when recommending the best tire for a given application.
Selling Long-Lasting Tread Life
Successful dealers know that long-lasting tread characteristics, matched to a specific application, can be the difference between a satisfied customer and a dissatisfied one.
BFGoodrich to Launch Off-Road Wiper Blade Line
Made specifically for trucks, jeeps, SUVs and 4x4s, the BFGoodrich Off-Road Wiper Blades were inspired by the BFGoodrich all-terrain T/A KO2 tire tread.
Pirelli Chosen as OE Fitment on Rivian Pickup, SUV
Pirelli says it developed versions of its Scorpion Verde All Season, Scorpion Zero All Season and Scorpion All Terrain tires to meet Rivian’s specifications.
Hankook Launches Fall Classic Tire Rebate
The Fall Classic Rebate will offer consumers savings of up to $80 via a prepaid Mastercard with the purchase of four tires from select lines.
‘Best of Both Worlds’: R/T Segment Fills Off-Road Niche
Nestled between A/T and M/T tires, the R/T tire segment continues to grow.
Rapid Growth Continues in Luxury CUV Tire Market
The compact luxury CUV segment alone has nearly doubled in sales since 2015.
Hankook Gets Two OE Fitments on Chevy Trailblazer
The Trailblazer RS will be equipped with Kinergy 225/55R18H, and for the Activ trim level, Hankook will supply the Dynapro AT2 (RF11) 225/60R17H.
Bridgestone Rolls Out Firestone Destination LE3
The Firestone Destination LE3 covers 87% of the light trucks, SUVs and CUVs on the road today, Bridgestone says.
Yokohama Tire’s Summer Rebate Rolls Through July 5
Consumers can earn up to $70 in the form of a Yokohama Visa Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.