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Pagani Utopia Range Uses Specially Developed Pirelli Tires

The Utopia hypercar, recently revealed at the Leonardo da Vinci Science and Technology Museum in Milan, is exclusively equipped with Pirelli P Zero Corsa tires. Pirelli says the technology within the compounds and tread pattern were designed to allow the tire to cope with extremely high power and torque outputs on every road surface. A

Pirelli Equips The Aston Martin DBX707 with P Zero Tires

Pirelli is equipping the Aston Martin DBX707 with Pirelli P Zero tires. Pirelli says its engineers have created new tailor-made tires for the vehicle on top of the 22-in. tire already made for the DBX: P Zero in 285/35R23 size at the front and 325/30R23 for the rear. Pirelli says these P Zero tires benefit

Pirelli Supports United Nations Fund Dedicated to Road Safety

Pirelli says it stands beside the United Nations Road Safety Fund in its commitment to road safety at the global level. A member and supporter since 2018, Pirelli reaffirmed its commitment during the Fund Pledging Event organized in New York by the UNRSF, to which Pirelli has donated $800,000 over the years, to support global

From Race to Road: How Pirelli Puts its Tire Technology to the Test

During a hot, sunny day at Watkins Glen International raceway, Orazio Mastracchio runs his hand along the coarse surface of a used racing slick–tires that for months, Pirelli has worked to make specifically for the Lamborghini Super Trofeo race that weekend. “After every race, we measure the tire. We scrape the [top layer of] rubber

Pirelli Talks EV Tires for the Aftermarket, Investing in North America

You may not be seeing electric vehicles in your shop now, but, as market data predicts, they are coming, and tiremakers are preparing in a variety of ways to provide for this new vehicle segment. Thanks to its OE relationships and technology-driven development, one tiremaker that is making significant strides in this segment is Pirelli,

Pirelli Tire Claudio Zanardo Ian Coke
The Pirelli Elect Range Grows

Pirelli Elect is now widely available for the aftermarket and for winter. Gradual integration of Elect technology will be fit into all the P Zero, Cinturato and Scorpion ranges in summer, all-season and winter versions, the company says. Pirelli says the Scorpion family for SUVs is particularly relevant as it currently has the greatest number

Pirelli Doubles OE Efforts on Electric, Hybrid Plug-In Cars

Pirelli has doubled the total number of tire approvals on electric and plug-in hybrid cars in 2021. Since the launch of the company’s “Elect” marking in 2019, Pirelli has expanded its homologation portfolio, exceeding 250 total homologations on “green” cars, the company says. Pirelli estimates that it will reach its target for market share in

Pirelli’s Starts Summer Tire Test Programs at Swedish Test Center

The final winter test programs have come to an end at Pirelli’s Sottozero Center in Lapland, Sweden, while the summer test programs are just about to begin. Pirelli’s winter testing facility will now host tests in summer as well, a move that has come about thanks to the increased need for product development – particularly

Pirelli To Increase Prices on U.S. PLT Tires

Pirelli has announced price increases in the United States for car and light truck tires. Taking effect on June 15, the 2022 increases will be up to 10%, varying by line and tire size, Pirelli says. The increases are due to changing market conditions. Members of the Pirelli sales team will contact customers to provide

Pirelli To Invest $15M into R&D Hub at Mexico Facility

Pirelli has announced an investment of $15 million over a period of two years for the construction of an advanced technology and digitalization hub for tire production at its factory in Silao, Mexico. The heart of the investment will be the creation of the Italian company’s first R&D Center in Mexico, which will incorporate tire

Technology hub r&D center