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Pirelli ‘P Zero Elect’ Selected as OE for the Electric BMW iX

Pirelli says it will supply its P Zero Elect tires as original equipment to the new BMW iX – a 100% electric SUV. Pirelli says P Zero Elect tires are available for the BMW iX xDrive50 version in 255/50R21 109Y XL and 275/40R22 107Y XL sizes, with the latter size also available for the sportier

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Pirelli CEO Talks Future Mobility, Industry Challenges

As Pirelli rings in its 150th anniversary this year, international celebrations have honored the brand’s mark on the tire industry, art and society. Yet, with a storied past, it’s also a time to think back on the company’s history and what’s to come as the automotive industry continues to evolve. Reflecting on the company’s history

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Pirelli Reveals its First Replacement Tire for EVs

Pirelli introduced its first replacement tire developed specifically for electric vehicles: the P Zero All Season Plus with the “Elect” marking. Pirelli says the Elect marking offers a number of advantages like low rolling resistance, which is designed to increase the driving range while reducing consumption. Another key advantage of the Elect marking is noise

Pirelli Increases Price for Car and Light Truck Tires

Pirelli says it introduced price increases in the United States for car and light truck tires. Taking effect April 11, the increases will be up to 10%, varying by line and tire size. The increases are due to changing market conditions. Members of the Pirelli sales team will contact customers to provide more detailed information

Pirelli Kicks Off 2022 Motorsport Season

Pirelli says it is involved in 10 major championships at the forefront of American motorsport, with 40 Pirelli personnel committed to almost 100 races throughout the year, supplying tens of thousands of tires. This is the scale of Pirelli’s involvement in racing competition this year in North America. According to Pirelli, this will be a

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Pirelli P Zero Tires Selected For New Alfa Romeo Tonale

Pirelli announced it has specially developed P Zero tires for the new Alfa Romeo Tonale, the Italian brand’s first mass-produced electric vehicle. The P Zero has been chosen as original equipment for the various versions of the Tonale: hybrid, plug-in hybrid Q4 and diesel, Pirelli says. Pirelli says the P Zeros for the new Alfa

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Pirelli Kicks off 150th Anniversary Celebrations

Pirelli rang in 150 years and is reaffirming its commitment to growth during a series of events that will take place this year. It started with a countdown that began in Rio De Janeiro, Brazil and continued in other key markets for Pirelli – including Shanghai and New York City – and ended in Milan

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Pirelli Reveals Three Pillars Behind 2022 Motorsport Season

Technology, sustainability, and support for young talent are the three cornerstones of Pirelli’s 2022 motorsport campaign. This will be a particularly significant season for the Italian firm, which celebrates its 150th anniversary this year, having been originally founded on January 28, 1872. Mario Isola, Pirelli’s head of motorsport, commented: “This year’s motorsport season, which gets

Pirelli Supports Berry College Longleaf Pine Project

Pirelli North America is partnering with the Berry College Longleaf Pine Project, a collaboration between the college and The Nature Conservancy in Georgia to restore rare and essential longleaf pine habitat, just north of Rome, GA, a few miles away from Pirelli’s U.S. factory. The mountain is part of the Berry College campus, and is

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Pirelli Creates Tire for All-Electric Ford Mustang Mach-E GT

Pirelli has equipped the new 2021 Ford Mustang Mach-E GT Performance Edition, the version of the first all-electric SUV produced by the Blue Oval, with its family of P Zero tires. A new technical collaboration between the two companies has resulted in a specific Pirelli P Zero UHP tire that offers the right balance between

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