Leo Burnett Worldwide beat out two other major advertising agencies to gain agency of record status for Bridgestone America’s Firestone tire brand and company-owned retail stores.
The account is estimated to be worth $2 million per year, according to reports, and pertains only to Firestone consumer tires and the Firestone Complete Auto Care chain of retail tire stores.
Burnett’s Chicago office will take the lead on the account, according to various reports.