Under its Monroe brand, the company’s “Save a Squirrel” campaign will reach thousands of media outlets – billboards, radio, Major League Baseball stadiums and online – to urge consumers to “Save a Squirrel. Change your shocks at 50,000 miles.” The company also launched www.monroesavethesquirrels.com Web site.

“Vehicle owners can’t easily inspect their shocks and struts. They often can’t feel the loss of steering precision, stopping performance and stability as these components slowly wear out,” said Richard Alameddine, vice president of marketing for Tenneco’s North American Aftermarket group. “But in an emergency situation, they need their tires planted firmly on the road to help avoid an accident. That’s a big part of what new shocks and struts do – and in some small way they might even help save a lot of squirrels from an accidental death.” (Tire Review/Akron)