Michelin North America will be expanding its presence at Monterey Car Week, a prestigious event for automotive enthusiasts.
“Monterey Car Week continues to grow in size, scope and prestige,” said Johnny Valencia, Michelin North America performance segment marketing manager. “It is exciting to collaborate with the leading innovators in the industry to create up-close-and-personal experiences that capture the imaginations of driving enthusiasts everywhere. We look forward to this week as an opportunity to build strong and meaningful relationships with those who share our passions.”
The company’s multiple exhibits will feature special vehicles from various collaborative relationships with companies like Koenigsegg, Ferrari, Ford, Mercedes-Benz and Porsche. Displays will include the Legends of Autobahn, Porsche WERKS Reunion, Rolex Motorsports Monterey Reunion, and for the first time this year, Exotics on Cannery Row.
Each of the vehicles on display at the Michelin exhibits during Monterey Car Week features tires from Michelin’s celebrated Pilot family or Michelin’s unrivalled competition racing tires, the tiremaker said.
