Preparing for the Light Truck Tire Wave

Preparing for the Light Truck Tire Wave

The rise in popularity of light truck segments provides challenges and opportunities for tire dealers.

The popularity of light trucks is growing. A recent report from SEMA said the LT segment, which includes pickups, vans, SUVs and CUVs, is projected to account for almost 70% of all new vehicle sales by 2025. Pickup trucks alone make up more than 20% of all vehicles currently in operation in the US.

Are you ready for this growth? In this Tire Review Continental Tire Garage Studio video, we discuss the rise in popularity of the LT segment and what it means for you.

Different performance requirements of light trucks create a challenge for tire manufacturers to develop tires that can fulfill the needs of all LT drivers yet help both drivers and dealers distinguish between performance characteristics.

As premium and versatile trucks become more common, tire dealers will need to find tires that match the performance requirements their customers want and what the vehicle needs.

To cater to these needs, tire manufacturers focus design efforts on performance areas like sidewall toughness, wet performance and rolling resistance. Technological advancements have led some manufacturers to develop premium LT tires with features like high silica rubber compounds and 3D tire sipes that enhance tire performance.

So, where does this leave you? For customers to be happy with tire recommendations, tire dealers must have a comprehensive understanding of their driving conditions and habits. Factors like ride comfort, noise reduction, traction and performance are important to consider and ask questions about when making tire recommendations.

For instance, you may recommend highway all-season tires for folks who spend most of their time driving on the highway. All-terrain tires should be recommended for drivers who want off-road capability but still spend a significant amount of time on the highway. Winter tires are a great choice for drivers in cold environments looking for the ultimate winter grip.

Tire dealers who can effectively communicate their knowledge and understanding of customers’ needs are also more likely to gain their trust and earn their business.

Don’t forget to follow us on Instagram and Facebook and subscribe to our YouTube channel for more tire, service and shop operations videos.

You May Also Like

The future of TPMS technology

Radio wave sensors have been the standard for all TPMS devices until Tesla began utilizing Bluetooth Low Energy (BLE) technology in 2021.


If you’ve done a lot of tire changes throughout the years, you’ve also likely done a ton of TPMS replacement and relearns. Currently, TPMS technology relies on radio waves to transmit data. While this is standard, unfortunately, it means the radio spectrum the sensors use can be “noisy” with other nearby devices causing interference. It’s like someone interrupting you mid-sentence. However, Bluetooth sensors may be the answer to these radio-wave issues. Let’s talk more about why Bluetooth sensors may be the future of TPMS.

Continental’s Total Confidence Plan provides customers with trust in their tire purchase

The Total Confidence Plan is Continental Tire’s coverage plan that comes with the purchase of any Continental passenger or light truck tire.

How to handle false ADAS activation

Many false activations are focused on one malfunctioning sensor. However, with ADAS, the cause of a false activation is likely more mechanical.

Navigating the challenges of performing alignments

By addressing pricing obstacles and communicating the value of your service, you can enhance profitability and retain customer trust.

The benefits of regular TPMS checks

Regular TPMS checks for your customers can limit tire wear, protect suspension parts and even reduce fuel costs.

Other Posts
Everything you ever wanted to know about Formula E tires

Learn how tire technology affects the highest level of all-electric racing from three different perspectives: The president of Hankook Tire North America, a tire engineer, and a Formula E driver.

Will AI-powered virtual sensors transform tire maintenance?

Virtual sensors can combine data from various vehicle systems to monitor tire conditions and other safety-related parameters.

The future legacy of the automotive aftermarket

Travel a new Road to AAPEX this season.

Optimism emerges in 2024 for U.S. OTR tire demand

This year, the industry is being driven by infrastructure spending and housing development.