The Largest Volume Tire Segment Continues to Thrive

The Largest Volume Tire Segment Continues to Thrive

I don’t know about you, but I remember the popularity of trends like iPods, MySpace, low-rise jeans and Jersey Shore. I can see it now…I am wearing my favorite “Live Strong” bracelet and writing the latest article for my Harry Potter blog. I was excited because Survivor is on tonight, and I just spent the last of my $25 iTunes gift card on the latest Green Day album.

While I miss those days, it’s pretty obvious that as the years go on, some trends just don’t stick around. Upgrades are made, and things simply get better over time.

Some trends do stick around, though. Say for example how touring tires have had a hold on the industry for a long time.

In this Tire Review Continental Tire Garage Studio video, we talk about touring tires and why the segment is holding steady as the largest volume in the industry.

According to Discount Tire, touring tires are designed to deliver a comfortable ride and reliable all-season traction, with the addition of more responsive handling. You may be asking, “Why not just get an all-season tire?” Generally, touring tires have a higher speed rating than all-season tires, and often feature an asymmetrical tread pattern.

Changes are being made in the touring tire market, but the segment isn’t losing popularity and remains an important part of a tire dealer’s product mix. In the past, touring tires were a great fit for primarily passenger cars. However, with the recent rise in the popularity of SUVs and hybrids, touring tires have evolved to provide more balanced performance for more types of vehicles.

Evolving to adhere to the popularity of SUVs and hybrids proves the touring tire segment will remain a relevant and useful segment for nearly all cars, SUVs, hybrids and trucks for years to come. If that isn’t proof enough, the U.S. Tire Manufacturers Association projects that the touring segment’s growth will remain steady and will continue to be the largest volume segment in the industry.

Don’t forget to follow us on Instagram and Facebook and subscribe to our YouTube channel for more tire, service and shop operations videos.

You May Also Like

Nonprofit Changing Gears is Eliminating Transportation Inequities

Joel Bokelman and his wife Marnie founded Changing Gears to combine his love for cars with a desire to help.

In this episode of Auto Pros On The Road, Joe Keene and Jacqui Van Ham visit Joel Bokelman and the team at Changing Gears in Cincinnati, Ohio. Changing Gears is a non-profit organization that was founded to help eliminate transportation inequities that exist in Cincinnati. Determined to be the change that he envisioned in the world, Executive Director Joel Bokelman and his wife, Marnie, founded Changing Gears a decade ago as a way to combine his love for cars with a desire to help in a tangible way.

How to Avoid Tire Bead Damage

Precautions you can take at the shop to avoid damaging your customer’s tire beads.

Choosing the Right Software for Your Shop

Tech is vital to our lives – trust us: we live in it.

What to Know About Multi-Piston Brake Calipers

Many high-performance vehicles come equipped with multi-piston calipers that need special attention during a brake job.

When You Should Change Tire Inflation Pressure on the Placard

In this Continental Tire Garage Studio video, we explain when you should change pressure to suit your customer’s tire choice.

Tire-Inflation-placard-pressure-change

Other Posts

Point S Executives Speak on How They Plan to Keep Winning

Point S leadership gives us the scoop on how the group is thriving during times of adversity.

Point-S-Lybeck-Cornelius-Young-1400
Point S Reveals Ambitious ‘500, 50, 5’ Growth Goal

The independent tire dealer network plans to have 500 stores in 50 states within five years.

Point-S-Dealer-Meeting-Fireworks-1400
‘New Culture,’ Dealer Commitment to Fuel Nexen Tire’s Growth

Hear what Nexen Tire executives have to say about the tire industry, supply chain and what dealers can expect from the company this year.

Nexen-Tire-John-Hagan-exec-VP-Sales
T.J. Tennent Turns His Passion Into Unending Tire Forensics Opportunities

Law enforcement officers across the world know T.J. Tennent and his cherry red Ferrari well, with many of them working to track him down even now, as you read these words. That said, you won’t find any “Wanted” posters of him at any police stations – or if you do, it’s simply a sign that

Tj Tennent