Hunter Engineering Shows Off its Ultimate ADAS System at SEMA 2023

Hunter Engineering showed off how Hunter's Ultimate ADAS works on a 2021 Acura TLX during the 2023 SEMA Show.

Published: December 1, 2023

Hunter Engineering‘s Ultimate ADAS, a system the company says is designed to eliminate manual layouts common to static ADAS calibrations, was on display at SEMA this year for the first time. Hunter said Ultimate ADAS combines Hunter’s standard-setting alignment technology with a guided target placement system for around-the-vehicle coverage.

In this video, watch as Joe Donato, manufacturer representative for Hunter Engineering, shows how Hunter’s Ultimate ADAS works. Donato showed the speed of the Hunter Ultimate ADAS system performing on a 2021 Acura TLX and highlighted the accuracy of Ultimate ADAS using Hunter’s gimbal-mounted laser system and actuators.

This video is sponsored by Hunter Engineering.

MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.

By David Sickels

David Sickels is the Editor of Tire Review. He has a history of working in the media, marketing and automotive industries in both print and online.

Published: April 16, 2024

Launching a brand in a new market is never easy... even if that brand has nearly 60 years of established history behind it. This is the case with MatraX Tyres, which has roots stemming back to 1965 in Portugal. Now, the company is expanding into the U.S. with passenger car tires, with plans to add more tire lines soon.