Hankook Tire America president unpacks the details of the new Dynapro HPX

Hankook Tire America president unpacks the details of the new Dynapro HPX

In this episode of What's Treading, we get into the nitty-gritty details surrounding Hankook's new Dynapro HPX tire.

A successful tire launch seems to fall somewhere in the middle of innovation, customer satisfaction and dealer support. By that account, Hankook Tire seems to have followed the tire launch playbook to the letter with the recent debut of its all-season touring tire, the Dynapro HPX, designed for SUVs.

According to Rob Williams, president of Hankook Tire America Corp., the R&D that went into the Dynapro HPX focuses on following the latest SUV trends while leaning into attributes that will meet the needs of a variety of drivers.

“I think we all know that the SUV segment has grown immensely in the last 10 years. When SUVs first came out, it was really looked upon as more of an off-road type vehicle. Today, SUVs have become the family vehicle,” Williams says. “Maybe you take it off-road when you go camping, but we found out that consumers have a wide range of needs and that’s where we had to look to ensure that we had products to meet all the different needs of those SUV owners. I’m going to say that today the HPX and the AT2 Xtreme are definitely our bestsellers for most of the consumers to drive SUVs.”

In this episode of What’s Treading, we hear about the nitty-gritty details surrounding Hankook’s Dynapro HPX tire, with Williams highlighting key features and new technology. Williams also discusses the value of the company’s tire test track in Korea, dealer support initiatives and the state of the supply chain in regard to dealers in the North American market.

Want more What’s Treading? Click here.

You May Also Like

Kevin Speroff’s passion for learning and analytical approach make him an industry asset

Kevin approaches everything he does with the mindset of the eternal student, constantly looking to develop himself.

If you ever have the opportunity to meet Kevin Speroff, strategic account manager at TireHub, at one of the many industry events he attends, you'll quickly see how energetic and curious he is about the tire industry. At 30 years old, Kevin brings a fresh perspective to the industry, using his analytical skills to drive growth at TireHub.

How organizers of the first T.I.R.E. Summit plan to bridge technology with tire industry needs

The T.I.R.E. Summit will place an emphasis on technology, insights, regulations, and engagement in the industry.

How Cosmo Tires fuels growth through authentic connections

Gain insights into how Cosmo Tires plans to expand its footprint and its engagement with consumers and partners.

MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.

Continental Tire’s lessons learned from over 120 years of retreading

John Cox, head of retread truck tires Americas, discusses retread market trends in 2024 and the importance of tire dealers advising their fleet customers on the benefits of retreading.


Other Posts

Hankook Tire America recalls select Kinergy GT tires

Certain Kinergy GT tires, size 235/60R18H H436, are missing the missing the four-digit week and year code mark.

Even in the face of adversity, Randy John proves he will remain resilient

Randy leverages his expertise and customer relationships to strengthen Double Coin’s brand presence.

3633-Randy john
How Patti Jindra’s love of learning gives her tire shop the edge

Patti has made a career out of a commitment to professional development and to doing the best for the customer.

Suzy Darter reflects on decades of breaking barriers and setting standards

Suzy saw a multitude of successes in the tire industry by avoiding distractions and doing right by the customer.