Cutting corners on brake jobs can cost customers down the road

Cutting corners on brake jobs can cost customers down the road

Spending more on brake services can help customers understand the importance of quality repairs.

When a customer gets sticker shock from the price of brake parts or service, it presents a perfect opportunity for you to educate them on the value of quality brake service and why it’s worth an extra investment. Just because the shops down the road offer something cheaper, doesn’t mean the service is better than yours, especially if you value doing things the right way without cutting corners.

For customers experiencing price concerns, explain why showing the value of spending more on brake services can help them understand the importance of quality repairs at a higher cost.

Start by explaining the cost of parts being replaced in your customer’s vehicle. Shops that cut corners or look to save a buck themselves may provide inexpensive brake pads, for example, but this could come as a detriment to the customer down the road. Reputable brake manufacturers invest serious money into designing pads for certain makes and models. Specific testing puts brake systems through rigorous simulations to ensure real-world effectiveness to recreate the vehicle’s exact braking dynamics through factors like mass, inertia and stopping force.

Explaining how quality engineering prevents issues down the road can help customers understand that by saving money with no-name pads, they’d likely experience problems and have to come back to that shop. However, quality components matched to their exact vehicle is money well spent.

What about rotors? Often, shops that offer cheap brake service will skip any rotor service or replacement, offering to only do it for extra money. Not addressing the rotors every brake job is setting your shop up for a comeback that can rid of any profit you may get from installing cheap brakes. 

When you compromise on components or important additional steps to brake service, you sacrifice quality, safety and customer satisfaction. Maybe not today or tomorrow, but those shortcuts will catch up to you and your customers down the road, leading to comebacks and angry customers.

Ask yourself this: Who are your best customers – the ones who come to you for every car problem? Chances are they aren’t coming to you strictly for the cheapest brake service in town. They come because they trust you thoroughly inspect their vehicle and do quality work that keeps them confident and secure.

If you want more repeat business and continuous referrals, don’t cut corners. Take the time to explain why paying a little more for quality parts and your skilled labor as technicians provides value that corner-cutting shops simply can’t match.

Don’t forget to follow us on Instagram and Facebook and subscribe to our YouTube channel for more tire, service and shop operations videos.

You May Also Like

How to handle false ADAS activation

Many false activations are focused on one malfunctioning sensor. However, with ADAS, the cause of a false activation is likely more mechanical.


Advanced driver assistance systems (ADAS) have evolved from active cruise control to autonomous driving controls since these features first came to the market in 2006. If you’re the age of the average driver, 47, you’ve seen a lot of changes to multiple technology systems within your vehicle. One thing that has remained consistent through the years is that customers complain that the vehicle or technology did something unexpected – like a false activation light. Many false activation scenarios are focused on one malfunctioning sensor. However, with ADAS, the cause of a false activation is likely more mechanical. Let’s talk about why that is.

Navigating the challenges of performing alignments

By addressing pricing obstacles and communicating the value of your service, you can enhance profitability and retain customer trust.

The benefits of regular TPMS checks

Regular TPMS checks for your customers can limit tire wear, protect suspension parts and even reduce fuel costs.

What tire wear can tell you about ride control

Let’s go over some common tire wear conditions and what they could indicate regarding the vehicle’s ride-control components’ health.

Don’t estimate when it comes to parking brake adjustments

Let’s discuss a couple of different components of parking brakes to find out the best practices for adjusting them.

Other Posts
Do severe duty brake pads trade power for longevity?

Akebono says a new friction formula increase life and lower noise, while maintaining stopping power.

Everything you ever wanted to know about Formula E tires

Learn how tire technology affects the highest level of all-electric racing from three different perspectives: The president of Hankook Tire North America, a tire engineer, and a Formula E driver.

The future legacy of the automotive aftermarket

Travel a new Road to AAPEX this season.

Optimism emerges in 2024 for U.S. OTR tire demand

This year, the industry is being driven by infrastructure spending and housing development.