Cooper Releases New Discoverer Rugged Trek A/T Tire
The Discoverer Rugged Trek is an all-season truck and SUV tire made for off-road adventuring, while offering good on-road performance for everyday use, the company says.

General Tire Debuts First All-Weather Tire
The General AltiMax 365 AW represents the brand’s debut into the ever-growing all-weather segment with a large offering of 52 sizes ranging from 15- to 20-in. rim diameters for passenger cars, CUVs and SUVs.

General Tire Releases New TE95 Earthmoving Tire
General Tire says the optimized tire contour of the General TE95 ensures even pressure distribution on construction vehicles, such as single-drum compactors.

The SUV & CUV Tire Megatrend
A shift to larger rim diameters in recent years, combined with a wide variety of consumer expectations for these versatile vehicles, results in a vehicle segment that’s a bit more complicated for the dealer.

Goodyear Releases EV-4M Port Handler Tire
The EV-4M port handler joins Goodyear’s range of port handling tires, offering tires for container handlers, reach stackers, straddle carriers, shuttle sprinter carriers and other similar equipment.

Titan Introduces AgraEdge Tire Line
These tires initially are available in 17 popular front and rear row crop MFWD tractor sizes, with a range of additional sizes being introduced throughout 2021 for 4WD tractors, combines and grain carts, Titan says.

Tips for Selling Retread Tires to Vocational Fleets
Just as the tire manufacturers have multiple new tire products to meet various demands, their retread arms and independent retreaders can meet those same needs through retreaded tires.

More of the Science Behind Traction and Braking
Depending on the type of traction or braking that a manufacturer uses as its area of focus, some tire components may be more effective than others.

BKT Launches New Earthmax SR 412 Tire
The company says stability and resistance to damaging attacks are the main qualities of the new tire.

Michelin Launches X Works Drive Tire for Mixed-Use Trucks
Michelin says the X Works D tire has a 15% longer tire life compared to the X Works XDY.

H/T Light Truck Market: Versatility is Key
Due to large variations in how drivers use their LT vehicles, dealers need to be knowledgeable when recommending the best tire for a given application.

Michelin Releases New Regional X One Trailer Tire
Launching for the North American regional market, Michelin says the tire is designed for high-scrub, weight-sensitive applications.
