What's Treading Archives - Page 2 of 9 - Tire Review Magazine

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What a Steady Market Means for OTR Tire Dealers

Triangle Tire’s OTR Director Stephen Reynolds gives us the details on the current state of demand, as well as where he sees the market heading as we approach 2024.

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How Diversification Opens Doors for Wegmann Automotive

We discuss how Wegmann Automotive is growing its business, especially in the wheel weights and TPMS categories.

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From Manual to Robots: RoboTire’s Impact on the Tire Shop Floor

We learn how RoboTire technology was designed to help technicians and what’s next for company.

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This is How a Continental Marketing Executive Maximizes Tire Sales

The senior manager of marketing at Continental explains how he leverages technology to successfully market to the manufacturer’s audience.

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Making Race Tires for Formula Drift with GT Radial (Audio)

Giti Tire USA’s David Poling explains the technology that goes into race tires and how GT Radial’s Formula Drift tires are built for the conditions.

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Tire Changer Technology to Help Improve Productivity [Audio]

We’re joined by Rick Kennedy, product manager at Coats, who shares what new technology is essential for investing in a tire changer today.

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EV Tires: What Do You Need to Know (Audio)

Learn how different tiremakers are addressing EVs and how your shop can prepare to see more EVs in your bays down the line.

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Big O’s Brian Maciak: ‘We have Aggressive Plans’ for Growth [Audio]

Big O Tires’ President Brian Maciak explains the franchise’s growth strategy and how it looking to better support dealers.

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Maine Right to Repair Update with VIP Tires & Service’s Tim Winkeler

Tim Winkeler, president and CEO of VIP Tires & Service, shares how his team is leading the effort to educate consumers about right-to-repair in Maine.

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Top Shop Tips: Recruiting & Retaining Employees

Find out the ways our 2022 Top Shops are recruiting top-notch talent and treating them to promote business loyalty.

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Helping Your Customers Make Sense of Ag Tire Technology [Audio]

Titan International’s Scott Sloan explains how dealers can best help customers with ag tire tech on the market today.

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Tire Pros’ Greg Bell Shares Franchise’s Growth Strategy for 700 Stores

Tire Pros President Greg Bell tells us the areas in which Tire Pros wants to grow, the training resources it launched this year and the group’s priorities for 2023.

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