Raceway events will be used for branding and marketing as well as granting awards to employees and fleet and retail customers, according to Wil Esh, regional business manager for Big O Tires, a subsidiary of TBC Corp.
“We will also use these events to create fundraising and awareness for the Alex’s Lemonade Stand Foundation for Pediatric Cancer. This is our second year of supporting Alex’s Lemonade Stand as part of the company’s national charities program. We will be donating at least $50,000 from the company and its franchises this year, along with additional funds raised at events like those at Bandimere, to help fund research for a cure of childhood cancer,” Esh said.