American Tire: How COVID-19 is Shaping Tire Distribution of the Future

ATD: COVID-19 is Shaping the Tire Supply Chain of the Future

In this episode, we talk to supply chain experts from American Tire Distributors about navigating supply and demand during the pandemic and what they see needs to be improved in the tire supply chain for a more efficient future.

With rapid change around supply and demand during the onset of COVID-19, the need for just-in-time tire delivery was critical, especially when economies started to open up. At the forefront of predicting and acting on these supply and demand swings was American Tire Distributors.

ATD has more than 140 distribution centers across the U.S. serving a network of around 80,000 dealers. Add COVID-19 into the mix, and the company could have had a supply chain nightmare on its hands. But, with weekly meetings, data analytics and strong partnerships with manufacturers, they say it’s actually been kind of fun and exciting, from a supply chain perspective that is.

In this episode of What’s Treading with Tire Review, we talk with Bill Hancock, ATD’s senior vice president of supply chain operations, and Mark Chandler, senior vice president of supply chain for the company. We talk about:

  • How ATD has navigated supply and demand in the tire industry during the pandemic;
  • What they’ve learned through the highs and lows of COVID-19;
  • How the tire distribution and supply chain need to be improved for a more efficient future;
  • How ATD is preparing for the ITC’s ruling on PLT tire imports from Thailand, Taiwan, South Korea and Vietnam; and
  • How they feel the tire industry will fare the pandemic.

Listen here or subscribe to “What’s Treading with Tire Review” on Apple PodcastsSpotifyGoogle Play and Spreaker.

DEEP DIVE: ATD’s Bill Hancock Details ‘The Tire Supply Chain of Tomorrow’

You May Also Like

Hankook Tire America president unpacks the details of the new Dynapro HPX

In this episode of What’s Treading, we get into the nitty-gritty details surrounding Hankook’s new Dynapro HPX tire.


A successful tire launch seems to fall somewhere in the middle of innovation, customer satisfaction and dealer support. By that account, Hankook Tire seems to have followed the tire launch playbook to the letter with the recent debut of its all-season touring tire, the Dynapro HPX, designed for SUVs.

What you can and can’t repair on a flat tire

Regulations should be followed while performing all tire repairs to ensure your customer’s safety after sending them on their way.

Demounting tires with a rim clamp the right way

If you are demounting with a rim clamp, start by installing plastic protectors on the clamps, the side shovel bead breaker and the pry bar.

Using regional trends to develop an EV tire and service strategy

Understanding where EV hotspots in the country are can better prepare you and your customers for current EV trends.

Navigating setbacks for tough diagnoses

Rather than failures, technicians should view setbacks as growth opportunities to expand their skill set.


Other Posts

K&M Tire’s president discusses her vision for progressive tire dealers in 2024

In this episode of What’s Treading, we dig into K&M Tire’s 2024 goals, expansion expectations and the details of the company’s latest partnerships.

Different forms of advertising to get customers through tire dealer doors 

Losing one customer might not be a biggie, but negative word-of-mouth marketing could be business-threatening.

The difference between all-weather and all-season tires  

“All-season” or “all-weather” tires don’t always perform well in every condition.

What causes broken springs?

There are a lot of vehicle springs living on the streets these days. We talk about why these bits of broken spring have become more common.