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Tire Factory Pays Out Millions to Dealers

Tire Review Staff
By Tire Review Staff
Published:

Portland-based marketing group Tire Factory said it has paid its member dealers $2.5 million in volume bonuses and advertising rebates.

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In addition, the group reported profits of $1.8 million, which gave member owners an 11% return on their capital.

Both results were announced at Tire Factory’s annual meeting this past weekend.

“The response to the 2011 VIP Merchandising Plan by our members was phenomenal,” said Tire Factory chairman Chris Cornelius. “We have rewarded members for choosing to support the manufacturers on the VIP program like Goodyear and Hankook and we nearly doubled volume with some VIP tire lines in 2011.”

Tire Factory launched the comprehensive VIP Merchandising Plan in 2011 designed to reward members for supporting selected manufacturers.

CEO John Kreidel noted at the meeting that Tire Factory had signed seven new members since the first of the year.

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