Bosch has launched a major partnership program with a variety of auto-oriented radio programs.

Partnering with the Automotive Experts Radio Network, Bosch will work with programs to discuss what oxygen sensors are, how they work, what they do, how they affect driveability, emissions and fuel economy, and the reasons they need to be checked regularly and replaced when needed.

Bosch experts will appear on the “Bobby Likis Car Clinic,” “Sam’s Garage” and “The Car Show.”

All of the shows air on Saturday mornings on affiliate radio stations throughout the U.S., and can also be heard live on each host’s Web site. The program, however, does not extend to Canada.

“These shows reach listeners who are very interested in keeping their vehicles in top operating condition,” said Pam Krebs, advertising and sales promotion director for Bosch. “The hosts are highly respected personalities, and we are confident that the inclusion of our products in their programming will educate their listeners on this key engine management component and lead them to specify Bosch oxygen sensors at their parts store or repair shop.”