Dukes will serve as an account manager for ASA and will manage the southeastern seaboard states.

He started his career in the tire industry as a service technician and rose through the ranks to become store manager for Goodyear company-owned locations and Goodyear independent locations.

At Frasier Tire Service, Dukes worked as a store manager, service sales manager, store supervisor, and most recently, director of corporate administration. Frasier Tire is an ASA client.

“His extensive experience in the tire and automotive aftermarket, as well as his familiarity working with us as an ASA customer, puts him in a unique position to help our clients,” said Dave Duchesne, vice president of sales at ASA. “He will be able to easily translate the technology provided by ASA to tools that can help his customers increase their profitability."