Dusseldorf-based Yokohama Europe GmbH, and Brussels-based Bandag NV will undertake the warranty programme as part of a marketing collaboration arrangement between the two companies.
A brochure released by the two companies summed up the arrangement like this: “Yokohama has extended the casing warranty of its truck and bus tyres to run for their total lifecycle: First life as a premium Yokohama tyre, second life as a valuable Bandag retreaded Yokohama tyre.”
Yokohama will market its truck and bus tyres and promote retreading in collaboration with the Bandag franchise network throughout Europe. This is expected to be rolled out on a country by country basis in a programme that started in March this year.
Bandag has some 200 franchisees in Europe, which, besides providing retreading services by Bandag’s proprietary process, offer a full range of new truck and bus tyres, as well as tyre management services. Yokohama, meanwhile, will extend its casing warranty to cover the first retreading when performed by a Bandag franchisee.
Bandag and Yokohama also use the September’s IAA commercial vehicle show to promote its CamWeb cradle to grave casing management service. According to the two companies, CamWeb tracks Yokohama tyres from purchase to final disposal. “Your Yokohama dealer and/or Bandag dealer updates the CamWeb database each time they service or otherwise work with your tyres,” said the companies.
Collaboration between Yokohama and Bandag began with joint marketing activities in the U.S. in the 1990s and has included joint marketing activities in some European nations since the late 1990s.
