The first promotion – the Fabulous 50 Bridgestone Firestone Promotion – was launched in March. Throughout the year, Reliable Tire rewarded participating dealers with various incentives during three seasonal “micro” promotions.
The grand prize-winner will received a 2007 GMC Yukon Denali featuring 20-inch Bridgestone Dueler tires, while other winners will received a trip for two to the 2007 Indianapolis 500 or a trip for two to the 2007 Firestone Indy 200 Nashville Race.
The second promotion – Reliable Tire’s Golden Anniversary Promotion – began May 1. Eligible retail and wholesale dealers earned points through purchasing Continental or General brand tires, with 25 dealers earning the grand prize luxury cruise to the Bahamas in February 2007.
The Fabulous 50 drawing will be held at the Bellagio Hotel Degas II Room on Oct. 31 at noon, while the Golden Anniversary drawing will take place at the Westin Hotel on Nov. 1 at 2 p.m.
