Citroen-Bridgestone Deal Ends Michelin OE Exclusivity

The seven-decade exclusive supply relationship between Michelin and French carmaker Citroen will come to an end next year.

Published: January 14, 2008

For the first time since the 1930s Citroen has selected another manufacturer’s products as original equipment for its cars; when Citroen’s new C2 and C3 models are released in the second half of 2009, Bridgestone will act as a second-source supplier.

The significance of this decision can only be fully grasped when taking Michelin’s traditional close relationship with Citroen fully into account. The French tyre major took control of Citroen in 1935 and Pierre Michelin was appointed president of the carmaker. The company continued to hold a stake in Citroen until 1974, when it sold its shares to the Peugeot group. (Tyres & Accessories/Staffordshire, U.K.)

Yokohama Rubber partners with Haupt Racing Team

Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) with Advan tires.

By Christian Hinton

Published: April 24, 2024

Yokohama Rubber has signed a partnership agreement with Mercedes-AMG Customer Racing’s Haupt Racing Team (HRT). As part of the Advan Challenge that seeks to maximize sales of Advan tires, Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) by supplying its Advan racing tires for the Mercedes-AMG GT3 being entered in those races by HRT.