In an agreement with Wheel World of Miami, Sentaida will take over the wholesale tire portion of their operation. Brian Chung will serve as the general manager of the new operation and Maxwell Wee will be the operations manager. By taking over the wholesale tire operation of Wheel World, Sentaida will obtain an immediate customer base and inventory.
Don Mathis, general manager of Sentaida, said, “This opportunity fits perfectly into our strategic plan of growing market share in Florida and throughout the south eastern states. We expect this new warehouse to deliver improved stock availability and competitive pricing to our customers in the region. This is part of our global initiative to aggressively improve our UHP market share by developing more business from current buyers and adding new customers.”
The 58,000 square foot warehouse will serve the local Miami market plus improve shipping and stock availability to the entire southeast region of Florida, Georgia, South Carolina, Alabama and Mississippi. The full range of exclusive high performance brands, including Diamond Back, Lexani, Ling Long and Wanli, will be stocked at the warehouse. Growth in Sentaida’s truck tire brands of Delinte, Sentaida and Yartu is targeted in the Florida market and for export to the Caribbean, Central and South America, the company said. (Tire Review/Akron)
