While word of mouth is a great way to get new customers through the doors of your shop, it’s also crucially important to make sure you have an online presence, and that you’re managing that presence.
In this video, Tire Review’s Danielle Hess explains the three platforms you want to be on that host reviews, the importance to responding to reviews and more, from the Tire Review Continental Tire Garage Studio at Babcox Media.
Hiring a marketing firm won’t automatically bring in more business – it can lose you money if you don’t take proper steps.
Tire shop owners get into the auto repair business for two main reasons - a passion for working on cars and making a living doing what they love. But to work on cars, you need customers. That's where marketing comes in. Some shop owners don't have marketing expertise, so they hire a firm. However, hiring a marketing firm won't automatically bring in more business – it can lose you money if you don't take proper steps.
The LT segment is complex, with different customer priorities and use cases to consider.
Focus on tool positioning, try not to block the signal, avoid RF clashing and double-check the make, model, year and frequency.
AI has been around in the aftermarket for over 20 years, making life easier for techs and shop owners without ever threatening their jobs.
How to avoid and overcome roadblocks that may come up during the removal or installation of spark plugs.
With the acquisition of EMT, Continental said it can independently produce tire molds for all applications if required.
In this role, Rob Schroeder will oversee all of material handling, port, earthmoving and agriculture tire business in the United States and Canada.
Continental said ContiConnect Lite helps fleet managers monitor the condition of their tires via bluetooth.
Managers play a pivotal role in shaping company culture and setting the tone for the organization.
