Yokohama is Again Title Sponsor of NORRA Mexican 1000

Yokohama is Again Title Sponsor of NORRA Mexican 1000

The Yokohama NORRA Mexican 1000 is a five-day, 1,300-mile blast through Mexico’s Baja peninsula.

Yokohama Tire is returning as the title sponsor of the Yokohama NORRA Mexican 1000 for the fifth consecutive year.

The Yokohama NORRA Mexican 1000 is a five-day, 1,300-mile blast through Mexico’s Baja peninsula. The tiremaker is bringing along elite drivers such as Justin Lofton and new Team Yokohama member Tanner Foust for the 54th running of the iconic rally, which takes place on the famed Baja peninsula April 25-29.

Foust, a multi-champion driver in Rallycross and Formula Drift, will take on NORRA for the first time. He will be driving the all-new 2021 Volkswagen ID.4, an electric SUV fitted with Yokohama’s Geolandar A/T G015 tires, in the Evolution Electric Vehicles class.

Lofton, a top-ranked Trick Truck driver and three-time Mint 400 winner, will be competing in the Evolution Unlimited Truck class. His truck will have a retro throwback body and livery, and is fitted with purpose-built Geolandar M/T-Spec R race tires.

Joining Foust and Lofton are fellow Team Yokohama members Boyd Jaynes and Brian Godfrey, who race as Caballo Del Diablo. They won the 2019 NORRA championship in the Pioneer 4×4 class, and will be once again running their famous 1968 Ford Bronco fitted with Geolandar M/T G003 tires.

You May Also Like

Giti Tire Manufacturing awarded by Chester County Chamber of Commerce

Giti Tire said it has been a supporter of education, organized farmer’s markets and participated in community food drives.

Giti-Chamber-Award

Giti Tire Manufacturing (USA) received the Industry of the Year Award from the Chester County Chamber of Commerce. Among its initiatives, Giti Tire said it has been a staunch supporter of education, sponsoring the Giti Math & Science competition in collaboration with the Chester County School District since 2018.

Atturo Tire secures Cubs Radio sponsorship for 2024 season

In addition to the in-game sponsorship of stolen bases, Atturo will run audio commercials during game day broadcasts throughout the season.

Cubs-Atturo-sponsorship
RNR Tire Express opens nominations for 2024 Mother’s Day Giveaway

This year’s event includes $100,000 in prizes, as well as a new 2024 Buick Encore for one select nominee.

RNR-Mothers-Day-giveaway
Two Chapel Hill Tire locations earn the Blue Seal of Excellence

The Blue Seal of Excellence is a mark of distinction bestowed by the National Institute for Automotive Service Excellence (ASE).

Chapel-Hill-Tire-Atlantic-Avenue-in-Raleigh
Ascenso now accepting submissions for Farm Service Truck Technician Program

Eligible nominees are agriculture, construction and industrial tire technicians with at least five years of service in the US.

Ascenso-Technician-Recognition-2024-Logo

Other Posts

McCarthy Tire Service opens commercial wheel refreshing facility

According to the company, the facility has the ability to refinish over 1,000 wheels per day.

McCarthy-Tire-wheel-refreshing-facility
Bartec TPMS adds Joe Miller to its field service team

Miller previously spent four years with Snap-on as an equipment specialist, and most recently with GPC/NAPA at the St. Louis company-owned auto parts stores.

Joe-Miller-Bartec
TBC promotes Don Byrd to president and CEO

Byrd joined TBC in April 2018 as executive vice president of TBC and president & COO of National Tire Wholesale (NTW).

Don-Byrd-TBC-1400
Yokohama Rubber partners with Haupt Racing Team

Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) with Advan tires.

Yokohama-HRT-Advan