The New Ball Game of Tire Manufacturing Amid COVID-19 - Tire Review Magazine

The New Ball Game of Tire Manufacturing Amid COVID-19

We speak with Nokian Tyres, a rather new tire manufacturer on North American soil, to see how its ramping up tire production amid new safety benchmarks set due to COVID-19.

As manufacturers start to ramp up production, changes have been made in factories worldwide just to keep workers safe amid the coronavirus. So what’s that like? How have factories changed?

In this episode of What’s Treading with Tire Review, we speak with Nokian Tyres, a rather new tire manufacturer on North American soil, to see what it was like to shut down its plant, which opened late last year, and how it’s setting new safety benchmarks and building up to the capacity it was producing at pre-COVID-19. Wes Boling, marketing communications manager for Nokian, delves into the following:

  • How Nokian shut down its production due to the coronavirus;
  • What the company is doing to ramp up production amid new safety standards;
  • How COVID-19 has affected the Dayton factory’s ramp-up to reach full capacity;
  • Ways Nokian is serving dealers amid the tough economic times;
  • And what Nokian has in store for dealers throughout this year.

Listen above or subscribe to “What’s Treading with Tire Review” on Apple PodcastsSpotifyGoogle Play, YouTube and Spreaker.

You May Also Like

Recommending summer tires based on customer demand

Let’s talk about why clear communication with customers is key with this segment.

TR-Continental-summertires

If you’re a shop looking to sell summer tires, it’s important to know that customers looking for these tires have very specific needs. Let’s talk about why, before recommending summer tires, you need to fully understand customer performance requirements.

Unlike all-season or all-terrain tires built for diverse driving conditions, UHP summer tires are designed with one priority: dry and wet traction for performance driving. Lateral and longitudinal grip in dry and wet conditions are also important, which is achieved through optimized contact patches, high silica tread compounds and circumferential grooves to channel water. Generally, UHP summer tire tread design features large blocks and fewer grooves for more road contact on dry surfaces. The grooves are designed to channel water away from the tire, reducing the risk of hydroplaning on wet roads.

Maverick Tire Changer: Bead massage

The bead massage feature on the Maverick tire changer helps with better tire and wheel fitment for balancing.

Hunter-bead-massage
How vehicle alignment affects ADAS features

It’s not just about keeping the vehicle traveling straight anymore – proper alignment is critical for ADAS features to function correctly.

TR-Continental-alignmentADAS
Hunter Maverick Tire Changer: 19.5-in. tire service

Learn to handle 19.5-inch wheels, which are common on some delivery vehicles, with Hunter’s Maverick tire changer.

How to know whether to resurface or replace brake rotors

The rise of front-wheel-drive vehicles in the mid-1970s led to the emergence of hubless or “hat” style rotors.

TR-Continental-brakerotors

Other Posts

Nokian Tyres releases 2023 sustainability report

Highlights of the company’s sustainability actions in 2023 include a commitment to achieve science-based net-zero emissions by 2050.

Nokian-Tyres-sustainability-report
MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.

WT-YT-matraXtire-1400
MatraX Tyres on navigating the diverse needs of the U.S. marketplace

We talk about how MatraX Tyres is adapting its products for U.S. customers and the challenges associated with U.S. distribution.

WT-YT-matraXtire-1400
How to maximize your scan tools’ full potential

Get the most out of your tools so they aren’t just expensive code readers.

TR-Continental-scan tool