Michelin Partnering with Vans in Teen Safety Campaign

Michelin and Vans are teaming up to give away 100 pairs of limited edition Michelin-themed Vans as part of the "Beyond the Driving Test" program.

Published: May 9, 2018

Michelin and Vans are working to give away 100 pairs of limited edition Michelin-themed Vans shoes to teen drivers participating in the “Beyond the Driving Test” program.

The program is designed to educate teen drivers about the importance of highway safety and stresses the importance of monthly testing of fluid levels, wiper blades, brake lights, tire tread and tire pressure. The website provides safety tips, videos and data for young drivers, as well as a link to sign up for the chance to win one of 100 pairs of Vans.

“If teen drivers think about air pressure and tread depth at all, it has more to do with the shoes on their feet than the shoes on their cars. Crashes are the No. 1 killer of teens in America,” Michelin said on the website for the program.

Yokohama Rubber partners with Haupt Racing Team

Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) with Advan tires.

By Christian Hinton

Published: April 24, 2024

Yokohama Rubber has signed a partnership agreement with Mercedes-AMG Customer Racing’s Haupt Racing Team (HRT). As part of the Advan Challenge that seeks to maximize sales of Advan tires, Yokohama Rubber said it is aiming for victories at the Nürburgring 24-Hour Race and Nürburgring Langstrecken Serie (NLS) by supplying its Advan racing tires for the Mercedes-AMG GT3 being entered in those races by HRT.