2018 Great Mascot Challenge: Week 2 Voting Now Open

See who made it to Week 2 of our 2018 Great Mascot Challenge, presented by Schrader Performance Sensors.

Published: March 13, 2018

You voted, and the results are in!

See who made it to Week 2 of our 2018 Great Mascot Challenge, presented by Schrader Performance Sensors, with this updated bracket.

Starting today, you can submit your vote for the tire industry mascot who you want to move on to Week 3 of our challenge.

For a direct link to vote, click here: www.tirereview.com/mascot-challenge-vote. Remember, votes can be cast from each web browser once per week.

Be sure to share the link to vote with your friends and on your social media accounts so that your favorite mascot can make it to the next round. Only one will be crowned our 2018 Great Mascot Challenge Champion at the beginning of April.

TBC promotes Don Byrd to president and CEO

Byrd joined TBC in April 2018 as executive vice president of TBC and president & COO of National Tire Wholesale (NTW).

By Christian Hinton

Published: April 25, 2024

TBC Corporation’s new president and chief executive officer will be Don Byrd. Byrd, who currently serves as TBC’s chief strategy and marketing officer, will replace Sam Kato, effective May 1. Kato will return to Sumitomo, one of TBC’s shareholders.

According to TBC, Byrd’s appointment by the board of directors to president and chief executive officer is a natural transition for TBC and follows a strategic plan developed in collaboration with Kato.