MAM Software is partnering with Clutch to help dealers better communicate with customers.
The new partnership will makes it easier for auto service centers to send customers personalized communications and offers based on their vehicle’s specific needs and driving habits, MAM said.
“This integration helps independent shops and chains go beyond the old ‘spray-and-pray’ database marketing that blanketed neighborhoods in coupons for oil changes or brake pads,” said Lance Brierley, general manager at MAM Software. “Service shops will know what their customers need, when they need it and be able to act on that information to drive sales.”
Combining Clutch’s customer management platform with MAM’s VAST POS and business management system allows dealerships to take advantage of the data stored in their POS systems to inform automated, personalized marketing outreach and loyalty programs.
Users can take data stored in their POS system, like vehicle information, make and model, along with its service history, and combine that with variables used by Clutch, such as frequency, and monetary spending habits, to target customers, MAM said.
