Goodyear Tire & Rubber Co. has signed a sponsorship agreement with the Pro Football Hall of Fame, located in Canton, Ohio, near the tiremaker’s headquarters in Akron.
The relationship between Goodyear and the Hall of Fame will focus on extending Goodyear’s “Blimpworthy” brand campaign, which the tiremaker said celebrates the spirit of football – hard work, grit and determination – on and off the field. Leveraging the Pro Football Hall of Fame’s vast archive, Goodyear will share Blimpworthy stories through Hall of Famers and the moments in time that transformed their careers.
“We are delighted to join forces with the Pro Football Hall of Fame, our neighbor in Northeast Ohio. This is a time of tremendous excitement for the Hall of Fame as it embarks on a transformational project to establish the venue as a global sports destination,” said Steve McClellan, president of Goodyear Americas.
To kick off the relationship, Goodyear and the Pro Football Hall of Fame will support a special offer for the U.S. Armed Forces. Throughout the month of November and including Veteran’s Day, active members of the military and veterans plus one guest will be allowed free entry into the Pro Football Hall of Fame.
