Television host Mike Rowe has signed on to support the launch of the Wagner brand’s latest automotive braking innovation, Wagner OEX brake pads, manufactured and marketed by Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp.
Rowe, host of the CNN television series “Somebody’s Gotta Do It” and former host of “Dirty Jobs,” runs the MikeRoweWORKS Foundation, which awards scholarships to students pursuing careers in the skilled trades. He will be featured in print, radio and television advertising, as well as social media, as he highlights the importance of automotive service professionals and the revolutionary technology behind Wagner OEX brake pads, which help the owners of pickups, SUVs and crossovers stop up to 50 feet sooner, according to Federal-Mogul.
“We are thrilled by Mike Rowe’s support of our new Wagner OEx premium brake pads and the very tangible safety and performance benefits they offer drivers throughout North America,” said Laura Soave, senior vice president and chief marketing and communications officer for Federal-Mogul Motorparts. “As an authentic voice for professionals in the skilled trades, Mike is the perfect champion for the innovation behind Wagner OEx pads, as well as the vehicle repair technicians who choose and install premium branded parts, like Wagner OEx, on behalf of their customers every day.”
According to the company, the Wagner OEX line includes 114 custom-shaped, application-specific pad designs covering 95% of utility-focused passenger vehicles registered in North America. These unique, patent-pending pad shapes, combined with precisely engineered slots and cuts, enhance performance by increasing turbulent airflow, allowing for cooler operation and improved stopping power. Additional benefits of Wagner OEX brake pads include reduced rotor wear and dusting and up to two times longer pad life, the maker added.
